Facebook Promotion

The Client

The Blue Ash Recreation Center is a local fitness facility open to members of the community. For the month of February, they presented a yoga program in conjunction with Heart Month.

The Objective

The objective was to create a short engaging promotion to be used on social media, in print, and on screens in the physical facility. The target audience was members of the Blue Ash Community regardless of previous yoga experience.

The Solution

After concepting with the marketing team, I focused on describing an inviting experience for the non-yogi. The words "journey" and "friend" were used to create a non-threatening vibe and help people with little to no yoga experience feel comfortable attending the event.

The event attendance reached near capacity.