Kelly's Bootcamp (KBC) and Inergy is a local fitness studio in Northern Virginia. They provide group fitness at their private, indoor studio, as well as outdoor bootcamp classes. Much more than a fitness club, KBC strives to create a robust community of like-minded people.
Owner and operator, Kelly Young, wanted to create a process to acclimate new members. As new members are added, the instructors attempt to acclimate them into the community and introduce them to other members. The objective of this project was to present all (or most) of the KBC programs and opportunities and to envelope each new member into the community. Ultimately, this process will lead to increased member retention.
A 5-part email series was created. Each new member now receives 1 email weekly for 5 weeks. Each email contains brief descriptions of opportunities with a clear call to action. In many cases, links are included to direct the member back to the website or to other sources to learn more or to act.