Website Copy

The Client

Blue Dahlia Events is a Day of Wedding Coordinator. They handle all the details of a wedding beginning several weeks before the ceremony and managing details on the day of. They thrive on personal relationships with their clients.

The Objective

Blue Dahlia was purchased by a new owner several years ago and has gradually made changes to their brand voice and personality. The new owner was doing a complete website redesign. With more than 15 contracted wedding "leads" and "assistants", writing the company's about page and team bios in a clear, concise, and fun manner was the challenge.

The Solution

I asked each employee to fill out a simple questionnaire and interviewed the owner. This section of the website will serve to help potential clients "get to know" the company a little better, so it was written in a very conversational tone. The call to action of the site is to schedule a free consultation, so the opportunity to do so was offered often.